Designed & delivered by professionals who will support your journey into entrepreneurship &
e-commerce
This series of seven seminars has been designed to provide you with a strong foundation for success. For a comprehensive experience that will yield tangible results, we highly encourage subscription to the entire series of seminars.
Introduction to Marketing; Identifying Your Target Audience
DATE: October 30, 2024, February 5, 2025
TIME: 6:00pm-9:00pm MDT
This first seminar of the series will provide an orientation and an opportunity to connect with fellow attendees; Métis women currently running, or exploring the idea of starting a micro-business. Next, we will discuss some basics of marketing, including customer journey and user experience. We then dive into understanding how to discover your target market. Who to target? What is a customer persona? How to build a customer persona? What strategies can be used for gathering customer data? All of this, and more, will support you in achieving your business objectives.
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Website Development
DATE: November 6, 2024 \ February 12, 2025
TIME: 6:00pm-9:00pm MDT
This seminar focuses on empowering your online micro-business by teaching you how to create your own brand and website. We will discuss brand identity and visual branding practices. This seminar leverages the Squarespace platform and includes tips on SEO, best web design practices, free online tools to help create your website, and more.
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E-Commerce Basics
DATE: November 13, 2024 \ February 19, 2025
TIME: 6:00pm-9:00pm MDT
During this seminar, we provide an overview of e-commerce where you will discover the basics of infrastructure and communication. Included in this seminar are an overview of key concepts, strategies, and trends, including e-commerce technology and security. We will also review common challenges and considerations that are relevant to micro-businesses and how to navigate these items. Finally, we will explore various hosting platforms to determine best-fit for your business-type, and target market.
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Digital Marketing & Social Media
DATE: November 20, 2024\February 26, 2025
TIME: 6:00pm-9:00pm MDT
This seminar dives into social media marketing for your micro-business. We touch base on best practices in social media, building an audience, creating engaging content that works across multiple digital platforms, what social media platforms are best suited for your business, content calendar creation, free tools to empower your online marketing tactics and more.
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Content Marketing Basics
DATE: November 27, 2024 \ March 5, 2025
TIME: 6:00pm-9:00pm MDT
This course builds on the foundational knowledge covered in Digital Marketing and Social Media. We explore the world of content marketing, how to write engaging captions on social media, the power of blogging, optimizing blog content for Google, and a look at how to create marketing campaigns.
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Fundamentals of Business Administration
DATE: December 4, 2024 \ March 12, 2025
TIME: 6:00pm-9:00pm MDT
This seminar provides a basic introduction to finance and record-keeping principles that will support the legal and financial success of your micro-business. Concepts covered during the session will include: setting up a legal business structure for your business, introduction to business banking, basics of accounting & record-keeping, introduction to taxes, costing & pricing, and other topics that will support navigating the world of micro-business.
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Professional Tips & Tools for Managing Your Micro-Business
DATE: December 11, 2024 \ March 19, 2025
TIME: 6:00pm-9:00pm MDT
During this seminar, we will continue to explore topics relating to saving time, resources, and money, with a focus on modern business technology and tools. This seminar will provide many ‘Ah-Ha!’ moments. To build upon topics covered in Fundamentals of Business Administration, you will be provided tools and resources that will round off our seminar series.